// Yoox launches new marketplace to offer massive selection of brands
// The company previously operated mainly via a wholesale model
Yoox has announced the launch of the Yoox Marketplace in Europe, providing its customers “instant access to a wider product assortment”.
The new launch includes over 700 brands and 150,000 new items across jewellery, ready-to-wear, accessories and footwear”.
The retailer, which is part of Richemont’s Yoox Net-A-Porter pureplay e-tail operation, already offers a massive selection of brands and products on its webstore.
READ MORE: Richemont mulls sale of Yoox Net-a-Porter
However, it previously operated mainly via a wholesale model rather than a marketplace approach.
It said the latest launch its part of its “broader transition to a hybrid operating model, designed to enhance the customer experience, expanding its brands and products offering on site”.
The retailer has intended to “further strengthen relationships with its prestigious brand partners across the group, ensuring greater flexibility in their logistical operations and product assortment, and allowing them to reach customers on the platform faster”.
The new marketplace operates in addition to the existing highly-curated brand portfolio and it said some of the 700+ brands available through it will be on the store for the very first time.
It will also allow further enhancements to the current product range with new categories.
The service has launched in almost 30 countries across Europe, with plans for further expansion across the US, Middle East and North Africa and Japan.
A selection of sustainable brands will be available on the site’s marketplace.
These will follow the ‘Good On You’ brand rating system, which informs customers about responsible fashion brands and the items they choose.
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