Are you losing too many sales at the checkout?
Business leaders and marketing teams know that checkout pages outstrip all other pages when it comes to abandonment rates – getting the checkout experience right is crucial to driving sales, but what are the right strategies for checkout optimisation?
The average basket abandonment rate in 2021 was 87.4%. That’s nine out of every ten customers deciding against a purchase at the last moment, so what is going on here?
The bottom line is, while retailers invest a great deal of time and money in optimising the customer journey, the checkout needs a level of specialist attention that is all too often overlooked – or worse, made impossible by inflexible, templated checkouts.
As an eCommerce platform provider that retailers rely on for extensive developer and optimisation skills, Remarkable Commerce has been tweaking and tailoring checkout journeys for 23 years. Our clients enjoy true agility, including the flexibility to curate bespoke checkout journeys shaped by tailored checkout strategies.
This guide draws on our work with those clients. We’ve hand-picked the checkout strategies and optimisations that are proven in the wild – download it to find out how they could help you reduce checkout abandonment rates and deliver more sales.