// Waitrose to scrap free newspaper offer for loyalty card customers
// The company will overhaul its myWaitrose benefits to make them “more personal”
Waitrose has unveiled plans to ditch its free newspaper offer for loyalty card customers after it emerged it is raising prices three times faster than rivals.
The grocer wrote in an email to customers on Thursday that members of its myWaitrose scheme would no longer be eligible for a free newspaper when they spend £10 from February 22.
Waitrose said it will be launching “something new” to replace the free newspaper.
READ MORE: Waitrose to sell “tearless” onions in UK supermarkets
The company will overhaul its myWaitrose benefits to make them “more personal” including tailored offers.
“Nobody shops quite like you – so we’re updating myWaitrose to make it even more personal, with savings tailored to the way you shop and the things you love,” Waitrose wrote in the email said.
“As part of these changes, the myWaitrose newspaper offer will be ending on 22 February 2022. But we’re replacing it with something even better – personalised offers, chosen just for you.”
The move to change the loyalty card scheme further looks set to bring Waitrose more in line with its supermarket rivals, such as the Morrisons scheme which offers customer vouchers for items they have previously bought.
At Tesco, members of its Clubcard scheme collect points which can then be converted into digital coupons.
Waitrose said it is “working hard to deliver great value, offering ethically sourced, great quality products at fair prices along with excellent service from our partners”.
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5 Comments. Leave new
That’s me not shopping at Waitrose any more. It was handy, as the Telegraph is £2.50.
I only found out today when I overheard the woman on the till tell her customer about it. I got the impression she was fed up with taking the flak for a decision that was nothing to do with her
Yes I’ve stopped shopping there too. It was the newspaper offer that drew me in.
Money off vouchers don’t have the same pulling power. If I wanted to save a pound
or two I wouldn’t shop at Waitrose.
Please please bring back the newspaper offer. You have done it for the coffee !
The Newspaper offer was
a huge incentive to shop at Waitrose. Why not offer it or alternatively a Hot Drink with
minimum purchase?