// Boohoo Group launches new sustainable range in partnership with CottonConnect
// It has trained 2500 farmers about the benefits of more sustainable cotton
Boohoo Group has launched a new range made from cotton grown sustainably – in partnership with CottonConnect.
This means it has trained 2500 farmers about the benefits of more sustainable cotton production and good business practices.
Boohoo said it is “passionate about educating and empowering individuals” both internally and across its supply chain.
The CottonConnect partnership aims to educate farmers about the benefits of more sustainable production methods.
The partnership comes after Boohoo Group introduced an in-house textile and apparel laboratory at its Manchester head office.
The online retailer said it wants the new lab to give suppliers better visibility of product performance, with a variety of retail testing available to ensure that products meet both the legal and performance standards required.
The group is one of only two retailers in the UK to invest in facilities of this kind and benefits will include increased transparency, decreased supplier workload, reduced costs, increased speed and agility, education support both internal & external and most importantly driving improvements in quality, consistency and customer experience.