Cake Box hires former Mothercare exec as new finance boss

Cake Box
// Cake Box hires former Mothercare boss as new finance director
// Pardip Dass will be succeeded by David Forth, who will take on the chief financial officer role

Cake Box has made a series of changes to the boardroom as it looks to bolster its management team.

The specialist retailer of fresh cream cakes said its founder and chief financial officer Pardip Dass will be departing on 31 March to pursue other interests.

Dass will be succeeded by David Forth, who will take on the chief financial officer role on an interim basis from two weeks earlier.


READ MORE: Cake Box now “bigger & better” after pandemic as profits grow 12%


Forth has over twenty years’ experience in senior finance roles across the consumer, retail and logistics sectors.

Most recently, he was interim finance director at AB Sugar and prior to that was deputy chief financial officer at Eddie Stobart Logistics from 2018 to 2020.

His career also includes stints as interim transformation finance director at Wincanton and finance director at Mothercare.

“I am extremely proud of what we have achieved at Cake Box, from first beginning to franchise the business model, to listing the business on AIM,” Dass said.

“After a decade with the business, now is the right time to move on following an orderly handover to David. I remain passionate about Cake Box and a supportive shareholder, and wish my dedicated colleagues all the very best for the future.”

Cake Box has also appointed Richard Zivkovic as chief operating officer.

He will join the business on 13 June from Island Poke, the ‘grab and go’ franchised food retailer, where he works in the same role.

Prior to that, he was chief operations officer at Abokado and worked as regional operations director for London at Costa Coffee.

Following Zivkovic’s appointment, Jaswir Singh will move into the role of commercial director and will remain on the board in his new position.

In a further move, the company has recruited Chay Watkins as marketing director. Watkins previously worked at a brand strategy consultancy, where he developed brand and category strategies for large FMCG brands and multiple retailers.

Click here to sign up to Retail Gazette‘s free daily email newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here