// DKNY opens digital store at Decentraland’s Metaverse Fashion Week
// MVFW consists of four days of runway shows, fashion experiences, pop-up shops, and afterparties
Metaverse marketplace Renovi has teamed up with seven brands on the opening of digital stores at Decentraland’s Metaverse Fashion Week (MVFW), which will run until March 27.
The companies, which include DKNY, Prive Porter, Charles & Keith, will showcase their virtual products during the event which launched yesterday.
DKNY’s store will offer an immersive experience themed around its spring 2022 campaign while Charles & Keith will display digital wearables of its popular offerings.
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In collaborations with Web3 platform Threedium, the bespoke stores include logos and branding, with each space mirroring individual brand identities.
The platform also worked with the brands on the production of digital wearables available to shop in the stores.
MVFW will consist of four days of runway shows, fashion experiences, pop-up shops, and afterparties, featuring a mix of both luxury retailers and digital brands.
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