// In The Style raises £500,000 for The Bowelbabe Fund for Cancer Research UK in one week
// Since The Bowelbabe Fund was announced, it has already surpassed £6m in donations
In The Style has raised £500,000 for The Bowelbabe Fund for Cancer Research UK in just one week from its collection with Dame Deborah James.
The funds have been raised through the sale of the ‘Rebellious Hope’ t-shirt, the first item to be unveiled in the tie-up between charity campaigner James and In The Style.
The Bowelbabe Fund for Cancer Research UK will support causes and projects such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients.
READ MORE: In The Style reports record revenue growth
Since The Bowelbabe Fund was announced, it has already surpassed £6million in donations.
The collection comprises 18 products and is available in sizes 6-28. It includes dresses, skirts, blazers, shirts and blouses, t-shirts and hair accessories.
In The Style founder and chief brand officer Adam Frisby said: “I am absolutely delighted that we have managed to raise £500,000 for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection.
“I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised.
“It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for.”