// Morrisons to go ahead with HFSS multibuy promotions

// The HFSS multi-buy promotion ban has been delayed until October 2023

Morrisons has confirmed it will go ahead with HFSS multibuy promotions to support shoppers amid the cost-of-living crisis.

The supermarket is the first of the Big Four to continue the deals after the government revealed it will be delaying the ban.

The high fat, sugar and salt (HFSS) foods and drinks multi-buy promotion ban has been delayed until October 2023 as a result of the “unprecedented” squeeze on living standards.

READ MORE: Morrisons rescue deal for McColl’s cost £190m

The HFSS policy would have banned multibuy deals on ‘unhealthy’ foods and drinks – including buy one get one free (BOGOF), ‘3 for 2’, and restricting free refills for soft drinks.

Last week, Tesco said it will be scrapping HFSS promotions from this October, despite the delay.

Meanwhile, Sainsbury’s vowed to follow the government’s original October deadline for scrapping HFSS promotions and called on the rest of the grocery sector to follow suit.

Celebrity chef Jamie Oliver has called on Boris Johnson to rethink last week’s government U-turn on HFSS marketing restrictions, delaying bans on multi-buy deals and pre-watershed TV advertising until October 2023.

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