// Weird Fish partners with Next and Zalando to strengthen its overseas reach
// The collaborations come following a record year of online sales for Weird Fish
Weird Fish has partnered with Next and Zalando in an effort to strengthen its overseas reach and ecommerce success.
The lifestyle retailer will host its full range of womenswear and menswear across Next and Zalando’s ecommerce sites, allowing the brand to reach more than 53 million active customers globally across 93 countries.
The collaborations come following a record year of online sales for Weird Fish, with the brand taking £21 million of total ecommerce revenue in 2021, compared to £12 million in 2020.
READ MORE: Weird Fish freezes prices to help with cost-of-living crisis
Weird Fish customer director, Ben Mercier said: “In the constantly changing retail environment, it is our objective to identify new markets and opportunities for growth to continue driving our business forward.
“We see collaboration as fundamental to our overall success as a business. Partnering with highly established fashion retailers like Next and Zalando is a logical step in building our brand awareness into 2022 and beyond.”
The new open market partnerships consolidate Weird Fish’s existing online presence with ecommerce leaders Amazon, Ebay and OnBuy, as the brand drives forward its plan to expand internationally.
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