// Boots freezes prices until end of year as part of its Price Lock Promise
// Over 11,000 Boots brand products are now available from as little as 40p
Boots has revealed it is freezing the prices of over 1,500 products to ensure they “remain affordable” for customers.
Prices will be locked until the end of the year as part of Boots’ Price Lock Promise.
Over 11,000 Boots brand products are now available from as little as 40p, with 100 lines priced £1 or less and 1,000 products at £2 or under.
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The list of products spans a number of categories at the health and beauty retailer, such as toiletries, haircare, dental, health, wellness and beauty.
“In pulling together the list of products to include in the Price Lock Promise, we reviewed the lines that customers buy most regularly as well as those that are deemed to be day-to-day essentials,” Boots chief customer and commercial officer Steve Ager said.
“We want customers to feel reassured that the prices of a large selection of health and beauty favourites will be staying the same, helping them to continue to buy the quality lines they love at Boots.”
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