// Asos is delaying some autumn orders in anticipation that customers will cut back on new outfits in a bid to save money
// The fashion giant said its supply chain operation ‘is functioning well’ against the backdrop of unprecedented global disruption in its markets
Asos has decided to delay some of its autumn orders amid concerns that shoppers will cut back on new clothes as the cost of living crisis rages on.
According to suppliers who spoke to The Mail on Sunday, some stock had been completely cancelled over recent weeks, all at short notice.
Insiders insisted cancellations were “not running at above normal levels at this time” although there had been “a few more postponements”.
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The online fashion giant issued a profit warning in June, blaming inflation and more shoppers returning items. While boss Matt Dunn warned of ‘a change in consumer sentiment’.
However the online retailer said that its supply chain operation “is functioning well against the backdrop of unprecedented global disruption in our markets”.
The company had also come out highlighting how its new strategy, unveiled last November, included buying on shorter lead times and tightening inventory, but one supplier remained worry that stock levels at the fashion retailer had “clogged up” and that the trend towards cancellations was accelerating.
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