// Boohoo to launch “ManCave”, a new space for parties and stag dos
// The online retailer said searches for “cheap lads holidays UK” were up 300% in the last 12 months
BoohooMan has entered the hospitality industry by announcing the launch of its new “ManCave”.
The ManCave will be a new space for parties and stag dos, and comprises rooms to sleep in, a barber service, games room, fully-stocked beer fridge, as well as a wardrobe area complete with BoohooMan summer outfits.
The online retailer said searches for “cheap lads holidays UK” were up 300% in the last 12 months.
The Boohoo ManCave will be available for July, as part of a free-to-enter competition at boohooman.com.
“We wanted to create a fun, exciting and unique getaway experience for stag parties or lads holidays and offer guys a different type of break that stands apart from anything they’ve ever experienced before,” BoohooMan head of digital, John McKinney said.
“Not only will they get to indulge in all their favourite ‘lad activities’ they can also make sure they look the part too with a fully stocked BoohooMan wardrobe and a barber on hand to give them a fresh fade.”