// Zalando commits to transitioning towards 100% certified mulesing-free wool within their own brands by 2023
// Mulesing refers to the mutilation of lambs and is only practiced in Australia
Four Paws, the animal welfare organisation has confirmed that Zalando has signed a ‘Brand Letter of Intent’ which will see it commit to transitioning towards 100% certified mulesing-free wool within their own brands by 2023.
Mulesing refers to the mutilation of lambs and is only practiced in Australia, the world´s largest producer of merino wool by far.
According to the organisation, as much as 80% of the Merino wool used in the fashion industry comes from Australia.
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Zalando joins 45 other brands, including Primark, M&S, Adidas, Hugo Boss, The North Face and H&M, in expressing an intention to exclusively source certified mulesing-free wool, said Four Paws in an open letter to the Australian wool industry.
Four Paws wool campaign founder Rebecca Picallo Gil said in a statement that it was a “huge success” to get Zalando involved in the initiative, which the organisation has been campaigning for over many years.
“It shows that our commitment against mulesing has now also reached the big brands and retailers. The Australian wool industry can no longer ignore this. It must finally put an end to this outdated and extremely painful procedure for Merino lambs and transition towards pain-free alternatives,” Picallo Gil added.
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