M&S kicks off competition to win masterclass training session with footballing heroes

M&S launches a new Sparks competition starting this week offering customers to chance to train with footballing stars
The competition is open until 27th September across all stores.
// M&S launches a new Sparks competition starting this week offering customers to chance to train with footballing stars
// Winners will be able to choose which football heroes they’d like to train with, whether the men’s or women’s teams from England, Scotland, Wales or Northern Ireland

As part of M&S Food’s Eat Well Play Well partnership with the home nations’ football associations, the retailer is launching a new campaign to promote its Sparks competition starting this week.

Following the Lionesses’ victory Marks & Spencer customers can win a training masterclass with their England, Northern Ireland, Wales and Scotland footballing heroes for their local school or football club.

To enter, shoppers must download Sparks on the M&S app and register for the competition by nominating their preferred local school or football club.


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Winners will be able to choose which football heroes they’d like to train with, whether the men’s or women’s teams from England, Scotland, Wales or Northern Ireland.

The competition is open until 27th September across all stores and as well as the training masterclass, there are hundreds of other prizes up for grabs including match tickets, kits, equipment, signed merchandise and Eat Well products.

England legend Ian Wright also stars in a new advert to kickstart the campaign to raise awareness of the competition and M&S’ Eat Well Play Well partnership.

M&S Food marketing director Sharry Cramond says: “It’s fantastic to give our customers and their local community the chance to win this once in a lifetime prize.”

“Our Eat Well Play Well campaign is all about showing that healthier choices don’t have to be boring – our Eat Well products are delicious, fresh and great value. We want to inspire families and children across the UK to get involved this summer and beyond –  who better to motivate us all than football legend Ian Wright.”

Ian Wright said: “M&S Food have outdone themselves with this competition – what an opportunity for young footballers to train with their heroes! It’s a genuine money can’t buy experience. It’s really easy to enter, for every Eat Well product you buy, this equals one entry to the competition. So, the healthier you eat the more chance you have to win! Plus, you have the chance to win loads of other great prizes including great tasting Eat Well products across a wide range of items.”

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