// M&S has been announced as the Official Tailor to the England Senior Men’s and Women’s Football Teams as the retailer continues to evolve its formal offering
// The womenswear collection will debut in 2023, celebrating the England Senior Women’s Team’s success as European Champions
Marks & Spencer has been named as the Official Tailor to the England Senior Men’s and Women’s Football Teams.
Spanning three years, the partnership builds upon the retailer’s longstanding relationship with The Football Association, dating back to 2007 when M&S became the Official Suit Supplier to the England Senior Men’s Team.
The in-house designed collections will be worn by The England Teams with the 67-piece menswear collection available for customers to shop at M&S.com and in selected stores from 18th August, ahead of the upcoming tournament schedule.
The womenswear collection will debut next year, celebrating the England Senior Women’s Team’s success as European Champions and their journey to the summer tournament in 2023.
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With the pandemic fast-forwarding the relaxation of formalwear, M&S said the 2022 collection “reflects a new era of dressing” and reflects how the business has been reshaping its offer for today’s customer.
The collection brings together performance separates, knitwear and suiting to footwear and accessories.
Director of Menswear Wes Taylor said: “After meeting with The England Men’s Team and discussing their needs, it became apparent almost immediately that they wanted a collection which delivered on style and versatility, allowed for individual preferences but still came across as a cohesive look. Importantly, they wanted something that better reflected who they really are. So rather than the structured suit, shirt and tie “uniform” we’re used to seeing we’ve created a more extensive smart-separates collection that places comfort, performance, and sustainability at its heart.”
Director of Clothing & Home Richard Price said: “We have a long-standing relationship with The FA and the move from suit sponsor to Official Tailor to both our Men’s and Women’s Senior teams, reflects how we have evolved our formalwear for a new era of smart dressing.
Working with these inspiring sporting role models, the collections will help us connect with new and existing customers and bring-to-life what today’s M&S is all about – contemporary, stylish clothing, with an unwavering commitment to trusted value.”
The FA’s Commercial Director Navin Singh said: “We are delighted to renew our partnership with Marks and Spencer and collaborate on a clothing collection that is reflective of our national teams. The FA and M&S are steeped in history, but this modern range aligns with our young, exciting, and relatable players. We are sure that the new men’s and womenswear will prove popular.”
Director of Womenswear Maddy Evans said: “We’re incredibly excited and honoured to be dressing the talented and inspiring England Senior Women’s Team on their journey to next year’s summer tournament. We look forward to unveiling a collection that feels contemporary and unexpected, with pieces that challenge the traditional idea of ‘power dressing’. Watch this space!”
The launch will be supported by an omnichannel marketing campaign across stores, PR, media, digital and social channels
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