Morrisons to review creative agency as it focuses on delivering for customers

// Morrisons is reviewing its current creative advertising agency account

// The supermarket is looking to address its changing role in consumers’ lives

Supermarket chain Morrisons will be reviewing its advertising agency account as it looks to address the changing role of supermarkets in consumers’ lives.

“We feel now is the right time to review the market and make sure we are working with the very best strategic and creative partner,” said Morrisons chief customer and marketing officer, Rachel Eyre.

Read the full story at Marketing Beat

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