Animal Rebellion targets Waitrose, M&S, Selfridges and more with milk pour stunts

// Protestors from Animal Rebellion have poured milk onto the floor of shops across the UK to campaign for a plant-based future
//The group claim this was done to highlight the need to support farmers in transitioning to a sustainable, plant-based food system

Protestors from Animal Rebellion have poured milk onto the floor of retailers including Waitrose, M&S and Fortnum & Mason across the UK to campaign for a plant-based future.

The rebellious group held a ‘milk pour’ where activists grabbed milk from store shelves and dumped it over the floors and counters in order to raise awareness for a plant-based future.

Videos were posted to social media with activists and the group claiming this was done to highlight the need to support farmers in transitioning to a sustainable, plant-based food system.


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A total of eight locations were chosen by activists for the pouring of milk: a Waitrose store in Edinburgh, Waitrose stores in Oxford Street and Belgravia, Fortnum & Mason in Piccadilly, Harrods in Knightsbridge, and Whole Foods in Piccadilly, as well as Marks & Spencer stores in Manchester and Norwich.

In a statement Animal Rebellion said: “A plant-based future is the key solution to the climate and ecological emergencies. Moreover, it would enable us to produce more food for more people with far less land and fewer resources.

“It would also reduce the suffering of billions of animals whilst restoring habitats to our beautiful wildlife. Prime Minister Liz Truss and Environment Secretary Ranil Jayawardena should make the most of this win-win-winscenario.”

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