// Toys R Us will open concessions in WHSmith stores in the first half of next year
// Nine concessions will open with more to follow if the trial is successful
Toys R Us is to open concessions in WHSmith stores, marking the toys retailer’s return to the UK high street.
Nine concessions will open in the first half of 2023, according to Toyworld, after a deal was inked between WHSmith and Toys R Us Anz, which holds the rights to operate the brand in the UK.
The concessions will include toys and games and if successful will be rolled out across more WHSmith stores.
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Toys R Us disappeared from the UK high street in 2018 when it plunged into administration.
However, the brand owner launched a new website in the UK last month in time for the crucial Christmas trading season.
At the time, Toys R Us ANZ chief executive Louis Mittoni said: “Toys R Us and Babies R Us are much-loved brands in the UK, and our teams have described this as ‘returning home’, not just a relaunch.”
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