// Aldi has launched its Emergency Winter Foodbank Fund this Christmas to support local charities, foodbanks, and community groups this Christmas
// The supermarket will also be introducing new signage in stores to help highlight to customers the most in-demand items at foodbanks
Aldi is supporting local charities, foodbanks, and community groups this Christmas through its Emergency Winter Foodbank Fund.
The discount supermarket will be donating £250,000 to help organisations as they prepare for increased demand for their services.
Aldi will also be introducing new signage in-stores over the festive period to help customers identify the most in-demand items at foodbanks, as selected by the organisations themselves.
Customers will see a special logo on shelves by items such as baked beans, teabags, and toiletries. Once purchased, items can be dropped at food donation points by Aldi’s checkouts.
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Aldi UK corporate responsibility director Liz Fox said: “We know that Christmas is already a particularly challenging time for many, but this year is understandably going to be even tougher for a lot of households.
“That’s why we’re more committed than ever to doing what we can to give back. We want to make food accessible for all and hope both our additional funding and donation drive will help to make a real difference.”
The fund builds on Aldi’s partnership with community engagement platform Neighbourly through which all of Aldi’s 980 UK stores can donate surplus food seven days a week, all year round.
Neighbourly chief executive Steve Butterworth added: “The cost-of-living is impacting communities up and down the country and the charities we support are expecting to see demand increase even further over the coming months.
“Without the support of the public and businesses like Aldi we’d be unable to help those in need. Within our network there are many charities and community groups that will be able to put this funding to good use, to support families that are struggling.”
Earlier this month to the delight of Kevin the Carrot fans everywhere Aldi unveiled its 2022 Christmas advert featuring the famous Carrot but with a World Cup and Home Alone twist.
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