Watch: Aldi releases Home Alone-inspired Christmas ad with Kevin the Carrot

// Aldi launches Christmas advert featuring a World Cup and Home Alone twist with Kevin the Carrot
// The ad will premiere at 8:30pm tonight during the centre break of Aldi’s Next Big Thing on Channel 4

Aldi has launched its Christmas advert featuring a World Cup and Home Alone twist as beloved character Kevin the Carrot returns.

The discount supermarket has released its latest festive ad where Kevin the Carrot plays the role of Kevin McCallister in the hit movie Home Alone.

After his wife and their baby carrots leave for Paris without him, Kevin is shown watching a football match at home – possibly the 2022 World Cup – and relaxing.


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Kevin makes the most of his time at home, but is eventually scared when an intruder tries to get into his house.

In an homage to the original movie, Kevin hatches a plan to keep the mysterious invader at bay, including throwing a Christmas feast and lighting up the house with decorations.

The advert, which will premiere at 8:30pm tonight during the centre break of Aldi’s Next Big Thing on Channel 4, also highlights the work of the app Neighbourly, which is helping British families in need throughout the holidays.

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