// FatFace launches live shopping in the run-up to Christmas as it pushes its digital strategy
// The sessions will be presented by FatFace’s head of womenswear design Jo Collins alongside some expert influencers
FatFace is set to launch a live shopping channel on its website this week as part of the fashion retailer‘s digital-first focus.
The first in a series of sessions will launch at 12:30pm this Thursday to inspire customers and encourage conversion in the run-up to Christmas.
The emphasis will be on peak product and initiatives and consist of a number of episodes including: tips, tricks and style essentials for the festive season, how to update your favourite pieces, great gifting ideas for every budget and more.
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The sessions will be presented by FatFace’s head of womenswear design Jo Collins, as well as some expert influencers including Instagram star The Gift Wrapping Queen.
Technology powered by Go Instore will allow shoppers to watch each episode live on Fatface.com and buy products instantly from the video. Following each live, the episodes will be available for customers to watch at a later date online.
FatFace marketing and brand communications director Keely Stocker said: “At FatFace we’re always looking for innovative ways to engage with our customers – whether that be in store or online – and live shopping has seen a real surge recently.
“Customers love our brand and our product, and this is an exciting opportunity to bring both to life in a digital way.”
The launch of live shopping is part of a number of developments FatFace has made as part of its digital-first transformation strategy, which has a target of reaching a sales mix of 60% digital over the next five years.
This includes both back-end improvements to systems as well as new initiatives for customers to engage with the brand and shop.
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