// FatFace launches product personalisation service on selected clothing and goods
// The service will be available online from this week
FatFace has launched a product personalisation service available on a wide selection of clothing and select leather goods bought online.
The new service, which will be available from this week, is part of the fashion retailer’s digital-first strategy to capitalise on its growing online presence.
Customers will be able to customise products, including graphic tees, polo shirts and its popular Airlie sweatshirt, using embossed and embroidered personalisation.
Extra styles will be added in the run up to Christmas.
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The technology behind the service is powered by My First Years.
FatFace product director Kate Brown said: “We are really excited to able to launch our product personalisation service; it is something that our customers are increasingly asking for.
“We’re proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever.”
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