Today’s retailers face more challenges than ever, with the primary change around customer expectations which continue to increase. In response, retailers must focus on delivering an unparalleled customer experience that keeps their customers coming back for more.
Columbus and Retail Gazette have conducted research to produce a report which outlines six key challenges that retailers face, providing step-by-step advice on how to solve them and explaining more about how technology can help.
The report highlights:
- How retailers can deliver seamless click and collect experiences
- Mastering the customer journey online
- How physical stores enhance customer value
- The advantages of a 360-degree customer view
- Why happy employees are vital to driving CX excellence
- How retailers can make long-term improvements to after-sales service
