// Morrisons cuts prices of 52 products that expect to see demand during Christmas
// The grocer said cranberry sauce, tin foil and stuffing are some of the products included in the list
Morrisons has cut prices of 52 products that expect to see demand during Christmas, as it commits to keeping prices low until the end of the year.
The grocer said cranberry sauce, tin foil and stuffing are some of the products included in the list that see an average uplift in sales of over 50% from mid-November until Christmas compared to the rest of the year.
Morrisons is investing over £3 million to make these cuts as customers look for help reducing and spreading the cost of Christmas.
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Sweet treats such as mince pies and trifles are included in the cuts as well as the key ingredients needed to create seasonal bakes including mincemeat, sultanas, glacé cherries and pastry – along with the cream to serve them with.
Other chilled items include prawns, dips and flavoured cheeses, while roast potatoes, carrots and sprouts are some of the freezer favourites that have been cut.
Cupboard fillers such as peanuts and jam have also been reduced in price and customers can avoid any Christmas Day disasters by stocking up on batteries now as packs of AA and AAA varieties are included in the price reductions.
Today’s price cuts are in addition to the 150 prices that Morrisons reduced and froze in September on cupboard staples and frequently purchased items including chicken breasts, mince, bread, baked beans, chopped tomatoes, potatoes and a variety of fruit and vegetables.
Everyday essentials like toilet paper and cereal and freezer items like fish fingers, chips and pizzas were also cut in price and remain at the lower prices.
“These festive price cuts are on the key seasonal products that we know customers buy more of at this time of year because of the important part they play in Christmas celebrations,” Morrisons CEO, David Potts said.
“We understand that our customers are having to make tough choices at the moment about what items to put in their baskets and so we are working hard to help them when it comes to their festive grocery shopping.”
