// Ocado launches new insights platform to help suppliers boost their sales
// This is one of the first major initiatives since Hannah Gibson was appointed CEO
Ocado has launched a new insights platform designed to help its suppliers boost their sales through the online grocer’s website.
The B2B supplier offering, Beet by Ocado, will provide suppliers with data rich information on key customer shopping and ecommerce trends.
It is one of the first major initiatives launched by the grocer since new CEO Hannah Gibson, who previously worked in the Ocado’s tech division, took the post in September.
It is hoped the insights product will help to boost sales on its website.
The Ocado Retail business, which is a joint venture between Ocado and M&S, has been struggling of late as shopping habits normalise post-pandemic. In its last half, sales declined 4.2% and it made a £700,000 loss.
The online grocer’s revenue declined 4.2% and the contribution to group share of net loss was negligible at £700,000.
M&S said earlier this month that “a renewed attention is now required to reinforce Ocado Retail’s unrivalled proposition of market leading quality, service and choice underpinned by M&S Food”.
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The insights platform is powered by Tableau, the analytics platform for Salesforce.
Ocado Retail head of supplier services Jack Johnson said: “Our market-leading customer data has long been the heartbeat of our business, allowing us to react to trends in real time and make impactful, data-driven decisions.
“We are delighted to be launching Beet Insight, the first product under our new Beet by Ocado supplier offering, providing our suppliers with access to rich customer insights.
“With Tableau’s best in class visualisation capabilities, together with our market-leading insights, we empower suppliers to quickly identify opportunities to grow their brands and optimise their strategy on Ocado to maximise their commercial performance.”
The new service will replace the online grocer’s previous insights offering, Crunch.
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