// Tesco’s ‘frozen essentials’ Clubcard offer features several HFSS products, despite previously claiming multibuy deals would not include them.
// Co-ordinator of child charity the Children’s Food Campaign, Barbara Crowther, said it was “disappointing” to see Tesco break its original promise.
Tesco’s ‘5 for 4’ promotional Clubcard campaign features items such as pizza and frozen desserts, despite previously pledging to not run multibuy deals including HFSS products.
The UK’s largest retailer said earlier this year that it was “committed to removing HFSS multibuy deals” due to unprecedented financial pressures facing families struggling to afford food.
However, Tesco recently launched a ‘frozen essentials’ for Clubcard users, which includes a range of products that are high in fat, salt and sugar.
Read the full story on Grocery Gazette here.
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