// Waitrose Christmas advert highlights the hard work by its farmers, growers, producers, artisan suppliers and partners all year round to prepare for the festive season
// The 60-second ad features Bing Crosby’s classic Christmas song and is set to premiere on TVs tonight
Waitrose has launched its festive advert for 2022, titled “It’s beginning to look a lot like Christmas”.
The premium supermarket‘s campaign stars some of its real partners and suppliers, from farmers to producers in a bid to highlight the hard work of all those involved in Waitrose the whole year round.
Like many other adverts already released this year, the message of care sits at the heart of this year’s Waitrose Christmas ad.
Created by adam&eveDDB the ad celebrates Waitrose Partners and suppliers who work in all weather conditions right through the festive period to ensure a special Christmas for customers.
The 60-second ad features Bing Crosby’s classic Christmas song and will air tonight during the grand finale of The Great British Bake Off.
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Waitrose head of marketing Emma Isaac said “Christmas is a very special period, and we don’t often talk about the time and effort our Waitrose Partners and our many farmers, growers and producers spend making the day magical for our customers.
“This year we wanted to do something different from the norm that’s inspired by our Partnership Purpose and builds on why Waitrose food is ‘Food To Feel Good About’.
“So, we decided the care, hard work and dedication of our suppliers and Partners deserved the spotlight in this year’s campaign because at the end of the day we couldn’t do Christmas without them.”
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