// Boots is opening a festive beauty pop-up in Westfield London tomorrow until 23 December
// The space will offer beauty services and chances to win prizes
Boots has teamed up with Clearpay to launch the ultimate festive beauty pop-up at Westfield London.
The retailer‘s ‘Beauty Unwrapped’ will open tomorrow until 23 December offering beauty services and chances to win prizes.
The pop-up, located in the centre’s central Atrium, has been designed to look like a giant gift box.
It will have three zones which include a concierge where guests can ‘Spin to Win’ beauty prizes from Boots, a festive glam station and festive nail art station.
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Shoppers can scan a special QR code at the pop-up that will give them £5 off at its Westfield store on a £10 spend minimum when paying with Clearpay.
“We’re delighted to be partnering with Boots and Clearpay and helping them to create a memorable brand moment that shoppers will enjoy,” said Unibail-Rodamco-Westfield head of brand experience and partnerships in Europe Grace Charge.
“Christmas is an incredibly busy time and it’s this kind of activation that really helps brands stand out and connect with both new and existing consumers.”
Boots is keen to make an impression this Christmas as it vowed to make the holiday the “most affordable ever” introducing an extensive programme of promotions as shoppers look to spend less this winter.
Last week, Lush opened its wellness pop-up Lush Lounge in Westfield London which runs until 20 December, offering shoppers free gifts and massages.
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