Sainsbury’s, Lidl and Tesco Christmas ads ‘failed to resonate’ with Black community

Sainsbury's Lidl Tesco
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// Christmas ads from Sainsbury’s, Lidl and Tesco ‘failed to resonate’ with the Black community.
// Research revealed examples of tokenism and negative stereotyping

Sainsbury’s, Lidl and Tesco were among the high-profile retailers whose Christmas adverts ‘failed to resonate’ with the Black community.

Research from the Diversity Standards Collective found that tokenism and negative stereotyping played a significant part in this year’s crop of Christmas advertising, with Lidl being called out specifically for “multicultural casting for the sake of representation”.

Read the full story on Marketing Beat.

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Sainsbury’s, Lidl and Tesco Christmas ads ‘failed to resonate’ with Black community

Sainsbury's Lidl Tesco

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// Christmas ads from Sainsbury’s, Lidl and Tesco ‘failed to resonate’ with the Black community.
// Research revealed examples of tokenism and negative stereotyping

Sainsbury’s, Lidl and Tesco were among the high-profile retailers whose Christmas adverts ‘failed to resonate’ with the Black community.

Research from the Diversity Standards Collective found that tokenism and negative stereotyping played a significant part in this year’s crop of Christmas advertising, with Lidl being called out specifically for “multicultural casting for the sake of representation”.

Read the full story on Marketing Beat.

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryMarketingNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
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