// Sainsbury’s offers highest number of deals out of all major supermarkets

// The number of deals at Sainsbury’s are 37.8% higher than last year

Sainsbury’s offers the highest number of promotions out of the major supermarkets, new research finds.

The grocer is offering new promotions in the run-up to Christmas, The Grocer reported.

The number of deals at Sainsbury’s are 37.8% higher than last year. As a result, from having the lowest number of promotions among the traditional big four this time a year ago, it now has the highest.

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Sainsbury’s promotions push reached a peak on 5 December this year, with 7,223 vs 5,457 on 6 December 2021, an increase of 32.4% including 1,052 more health & beauty items, up 64.1%, 195 more fresh food deals up 22.7%, 239 additional food cupboard offers up 26.2% and 144 further BWS promos up 19.8%.

This week the difference was even higher at 2,040, though the total number of promos dipped to 6,865.

There has also been a 430% increase in multibuy promotions, which has mostly been applied to Sainsbury’s health & beauty range, and alcoholic drinks.

Tesco’s promotions have increased 9.9%, including 187 more BWS lines. Asda has put an extra 318 products on deal, with Waitrose has increased promotions by 1.1%.

Only Morrisons has cut promotions, with 296 fewer deals (–5.7%).