Selfridges unveils sustainable silver-themed Reselfridges pop-up

// Selfridges has opened up a silver-themed circular shop within the ‘Corner Shop’ concept space of its London flagship
// It’s filled with exclusive pieces from its pre-loved, rental and Project Earth edits with each item carrying eco-credentials

Selfridges has opened a new festive circular Reselfridges pop-up at its London flagship store, which will remain there until January 8.

The department store’s last Corner Shop pop-up of the year, named ‘Season’s Feastings’, focuses on a curation of pre-owned, vintage and upcycled silver products inspired by food.

Items will include ready-to-wear, accessories and lifestyle products priced from £50 to £9,000.


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It’s part of the luxury department store’s wider Project Earth mission “to change the way people shop”.

The retailer said 100% of the stock falls in line with its circular clothing initiative ‘Reselfridges’, with pieces selected from vintage specialists, fashion archivists and “sustainable” brands.

Items houses inside include vintage jewellery from Jennifer Gibson and D.G. Jennings, streetwear by Trading Desk, party clothing from Vout Vintage and curations by Australian fashion archivist Dot Comme.

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