// Boots named as the official beauty partner for ITV2’s Love Island for the third year running
// Last series, products featured saw the ‘Love Island effect with sales growth of over 50%
Boots has recoupled with ITV2’s Love Island as the official Beauty Partner for the third series in a row.
The latest series will see the high-street health and beauty retailer stocking the Love Island villa with products from across 13 categories, including make-up, fragrance, skincare, dental, toiletries and sun-care protection.
The exclusive beauty partnership will be supported with the return of the 360-marketing campaign entitled “Find the Ones”, which helps customers discover the products seen on the show and find their own perfect match.
In the last series of Love Island, two-thirds of the campaign audience took action as a result of seeing the campaign, with it achieving over 20 million impressions across all channels.
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Boots will be stocking the dressing room with the latest brands and products for the islanders including Shark, Fenty, Georgio Armani and more.
The latest summer series led to an average of 227 weekly product placement moments for Boots, helping products featured enjoy the ‘Love Island effect’, with sales up over 50% on average.
Boots Chief Marketing Officer Peter Markey said: “We are thrilled to be returning to the Love Island villa as the official beauty partner for the third time. The partnership performs extremely well for us and allows us to showcase our brands in front of an engaged audience of both new and existing customers. This winter, we want to inspire customers looking to enhance their beauty regimes or upgrade their makeup bags to try out the Islanders looks for themselves at home”.
ITV Director of Creative & Digital Partnerships Bhavit Chandrani said: “We’re really excited to team up with Boots as our beauty partner again this series. Every year our partnership has strengthened & grown and the Islanders love trying the fantastic range of Boots products which they have access to in the Love Island villa. This year it’s guaranteed to be better than ever”.
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