Evri rebrand: a success or “putting lipstick on a pig?”

Evri
AllEcommerce
// Back in March 2022, embattled parcel courier Hermes revealed it was rebranding as ‘Evri’ with a shiny new logo and brand identity.
//  It was out with the old and in with the new as the company strived to leave behind its poor public image and start afresh. But has the rebrand worked?

Read the full feature at Charged Retail

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Evri rebrand: a success or “putting lipstick on a pig?”

Evri
// Back in March 2022, embattled parcel courier Hermes revealed it was rebranding as ‘Evri’ with a shiny new logo and brand identity.
//  It was out with the old and in with the new as the company strived to leave behind its poor public image and start afresh. But has the rebrand worked?

Read the full feature at Charged Retail

Click here to sign up to Retail Gazette‘s free daily email newsletter

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