// Ted Baker is conducting a strategic review of its head office staff in London

// The fashion retailer was acquired by US conglomerate Authentic last October

Ted Baker is conducting a strategic review of its head office staff, putting 30 roles at risk at the business, Drapers has reported.

Jobs at risk include those across departments including sales and merchandising.

Back in October the fashion retailer was acquired by US conglomerate Authentic Brands Group which owns Reebok, Forever 21 and Juicy Couture for £211m.

At the time Authentic said it was aiming to build up Ted Baker’s brand image in tandem with the current team.

Subscribe to Retail Gazette for free

Sign up here to get the latest news straight into your inbox each morning

The downturn in the economy and reining in of customer spend has led to the potential job losses at the business, Drapers reported.

A company spokesperson told the publication: “Due to the current macroeconomic challenges in the UK, we’re having to make some difficult decisions at Ted Baker to reshape our business for the future. As part of this, we will be entering into a period of consultation with some of our UK team members, excluding those working in our retail stores.

“We’re sad to have to take this action and will be supporting our team members throughout the process. We remain confident in our long-term prospects under new ownership and that we are well-positioned to continue providing our customers with a great product and great service.”

Click here to sign up to Retail Gazette‘s free daily email newsletter