// The Fragrance Shop sees Christmas sales rise 11.2%
// The retailer is set to continue investing and expand its footprint both digitally and physically
The Fragrance Shop has seen record Christmas trading in-store and online following investment in its omnichannel strategy.
The UK’s largest independent fragrance retailer posted an 11.2% increase in underlying sales in the six weeks ending 31 December 2022 compared to the same period last year.
The Fragrance Shop opened 12 new stores in the past year and now trades from 216 locations nationwide as it continues investing in its bespoke digital platform.
The business said trade was boosted by popular new fragrance launches such as Paradoxe by Prada, Fame by Paco Rabanne and Explorer Ultra Blue by Montblanc.
The retailer also benefited from successful partnerships with Hermès and Maison Margiela as part of its strategy to expand into luxury and niche categories.
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Chief executive Sanjay Vadera said: “Our teams have worked hard to deliver another exceptional Christmas despite the challenges posed by economic uncertainty, industrial action and the general pressures on consumer disposable incomes.
“While the economic outlook for the year ahead remains uncertain, we are confident we are well placed to not only weather those economic headwinds but thrive, as we continue to invest and grow.”
Vadera added: “The convenience of being able to mix and match between shopping in-store and online will be the bedrock of our plans for 2023.
“We will continue to invest and expand our footprint both digitally and physically to offer our customers the premium shopping environment we know they demand.”
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