// Manière De Voir is set to open its first-ever physical store at 354 Oxford Street
// The online fashion retailer generates revenue in excess of £30 million a year
Manière De Voir is set to open the doors to its first-ever physical flagship store, signing a 10-year lease for the entire 5,189 sq ft retail space at 354 Oxford Street
The online fashion retailer was founded by Reece Wabara in 2013, who, until then, was best known for being a professional footballer, having played for England’s under-20 team, Manchester City, and Bolton Wanderers.
Reece led the company in turning over £1 million in its first year after leaving his football career behind and Manière De Voir now generates revenue in excess of £30 million a year.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Reece Wabara said: “We are delighted to announce Oxbourne House as our London Flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time.
“We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.”
Hines UK Asset Management director Emme Batten said: “Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area.
“This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores. Manière De Voir’s decision to call Oxbourne House home is testament to the Capital’s strength as a retail destination.”
“It is clear how deeply Reece Wabara cares about his Manière De Voir brand and we are proud to be working with him to bring his vision for a physical store to life in such a prestigious location and supporting his business as it continues to grow and innovate from within the UK.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
