// Morrisons is set to begin selling Jake Paul and KSI’s Prime hydration drink
// Sources says Sainsbury’s could also be following suit
Morrisons is set to start selling Prime Hydration, and could be joined by Sainsbury’s in introducing the mega popular energy drink to stores, the Grocer reports.
“We are looking to bring Prime into stores,” a spokesman from the supermarket told the title, adding that it was yet to confirm dates.
The retailer was responding to screenshots posted to Twitter by Prime Tracker UK showing that lines of Logan Paul and KSI’s fruit-flavoured drink have appeared on its internal stocking system.
The app, which tracks listings of the drink, also posted screenshots taken from Sainsbury’s internal stocking systems over the past week.
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“Everyone we’ve spoken to at Sainsbury’s is adamant that it’s coming in and that it’s coming soon,” Prime Tracker founder Tom Bastable told The Grocer, adding that Sainsbury’s store staff had sent photos of zebra scanners used to process deliveries of the drink.
One screenshot from Sainsbury’s shows 500ml bottles of Prime Blue Raspberry priced at £2.
The drink is currently listed as “out of stock” but a screenshot from Morrisons’ system showed four Prime lines listed, but did not include price or stock information.
Just confirmed it’s in Morrison’s internal stock system – it doesn’t appear to be as far along as Sainsbury’s though.
This also doesn’t mean they’re stocking it anytime soon – keep in mind it’s been in Tesco’s system since June last year. https://t.co/imucS8Tjvz pic.twitter.com/rdKHzrWnHy
— PRIME Tracker (@prime_tracker) February 13, 2023
Despite signs that listings could be imminent, there is no guarantee either retailer will start selling the drink, which has become a viral sensation thanks to two of the world’s biggest influencers, Logan Paul and KSI.
Tesco also lists Prime on its internal system but the supermarket has so far rejected stocking the drink over concerns that Refresco, its UK bottler, could not guarantee consistent supply.
Asda was the first major supermarket to stock Prime under an exclusivity deal that ended in January and subsequent launch by Aldi in January prompted chaotic scenes as shoppers tried to get their hands on the drink.
Videos soon emerged on social media of shoppers pushing and shoving in order to get one of the coveted drinks.
Twitter user Mark Hall said there was “absolute carnage” at his local store, while another social media user posted similar scenes from the Chelmsford branch.
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