// M&S launches The Sports Edit on M&S.com as the retailer “goes into battle” over sportswear
// The retailer made a “significant investment” into the etailer last year in a deal that will eventually give it full ownership of the business
M&S has launched The Sports Edit on its website having snapped up the fast-growing platform at the start of 2022.
The move is part of the retailer’s ‘Brands at M&S’ strategy and ongoing investment into growth categories.
From today, customers will be able to shop on over 250 curated womenswear products on M&S.com from sports brands such as Girlfriend Collective, FP Movements and Asics as well as getting access to wellness content and advice.
This will sit alongside the retailer’s activewear brand Goodmove.
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M&S made a “strategic investment” in the activewear etailer The Sports Edit in March last year in a deal that will eventually give it full ownership of the business.
Co-chief executive Katie Bickerstaffe said: “This year, we’re backing our growth categories with confidence and going into battle on sportswear.
“Building on the strong foundation of Goodmove, we’re combining our brand loyalty with the expertise of The Sports Edit to offer our customers an online sports retail platform which is a one-stop-shop for health and wellness.
“The launch of The Sports Edit as an integrated hub on M&S.com demonstrates the strength of our leading omnichannel platform; which continues to make M&S an increasingly attractive brand partner.”
Earlier this month, Amazon Fashion general manager Nishi Mahajan was revealed as M&S’ new director of third-party brands.
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