// Very is set to launch 1,000 more products into its new own-brand value range that launched last summer as the cost of living in the UK soars
// Very Group retail MD: “We want to bolster our value credentials, so this time we have released a thousand lines, mainly in fashion”
Very will be launching another 1,000 products into its Everyday value range in a bid to help shoppers impacted by the ongoing cost of living crisis, Drapers reports.
The products launching later this month stand alongside the 700 fashion and homeware included in the collection’s debut last August, around 480 of which were fashion.
The online retailer‘s new range will include 940 lines with 540 fashion and 400 lifestyle items and the majority will have a price point of £30 or under.
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Everyday essentials will include school uniform items from £5 and denim from £18.
The Everyday collection was first launched by Very in August 2022 and includes womenswear and menswear and children’s clothing in addition to homeware such as furniture, lighting and bedding.
The collection was designed by Very’s in-house team and “aims to offer great quality, affordable essentials” and the clothes within the range “have been designed as versatile wardrobe staples to create the building blocks of stylish outfits that can be worn for many seasons”.
The products are on average 20% less than the retailer’s existing V by Very own-brand range and around 85% of items are available for £30 or less.
Very Group managing director for retail Robbie Feather said: “We want to bolster our value credentials, so this time we have released a thousand lines, mainly in fashion and we have made a conscious decision to keep the majority of prices below £30 for our customers.”
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