Organisations have a plethora of customer data, but they often struggle to turn that data into actionable intelligence. The ‘How to get data-driven personalisation right in retail’ whitepaper explores real life examples of who is doing it well, how they are doing it, and what it takes to deliver a high-quality experience at every customer touchpoint.
Take a look to learn five areas where personalisation can make a significant difference, including:
- Digital communication
- Calls to action based on customer circumstance
- Responses to customer queries and complaints
- The returns process
- Knowing the in-store shopper
Download your copy today to explore how to get data-driven personalisation right in retail.
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