// M&S launches new partnership to expand its product selection with a unified marketplace
// CommerceHub CEO: “Our partnership with Marks & Spencer is unlocking new possibilities to grow their business and provide more of what consumers want”
M&S is partnering with one of the world’s largest commerce networks to enhance the customer experience as it aims to hit £1bn of third-party sales – a significant increase on its earlier, medium-term goal of £400m.
Back in November, the retailer saw Ted Baker, Superdry, Lyle & Scott and Musto join its Brands at M&S platform and it said its new partnership with CommerceHub will allow the business “to expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.”
CommerceHub is one of the world’s largest commerce networks and provider of software solutions connecting supply, demand and delivery for retailers and brands globally.
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It is supporting M&S’s digital transformation journey by providing its Commerce Suite, which will enable the business to quickly expand assortment, boost customer engagement and loyalty, and attract new customers, while maintaining profitability with more agile and flexible merchandising and fulfillment.
The business said that with Commerce Suite, it can quickly onboard new suppliers, manage orders and handle returns more easily.
“These capabilities enable M&S to offer more products to customers without the need for additional, owned inventory and increases the ability to respond quickly to changes in customer demand,” it said in a statement.
M&S.com head of online commercial Henry Swift said: “As M&S continues on the next stage of its transformation and reshapes as an omnichannel retailer, we wanted a strategic partner that could help us deliver a best-in-class shopping experience for our customers. CommerceHub has proven expertise in ecommerce leadership which will help us amplify our commerce solutions and help ensure they seamlessly join up across our channels and business systems,”
“The SaaS solutions and extensive commerce network that CommerceHub brings to the table made partnering with CommerceHub a clear and easy decision for our team.”
CommerceHub chief executive Bryan Dove said:“Our partnership with Marks & Spencer is unlocking new possibilities to grow their business and provide more of what consumers want. M&S has tremendous focus and commitment to knowing their customer, and by combining our innovation with their retail expertise, we are empowering them to create a seamless and personalized shopping experience,”
“This relationship is indicative of how M&S continues to strengthen their digital capabilities to grow profitably in a dynamic economic environment.”
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