Bensons for Beds to ‘significantly expand’ its retail estate as it hails strong sales

// Bensons for Beds posts a 9% increase in like-for-like sales, building on the 7% like-for-like sales growth in the previous quarter
// The group saw a 32% rise in digital sales, driven by the “continued investment in omnichannel capability and leadership”

Bensons for Beds has posted a 9% increase in second quarter like-for-like sales.

The bed and mattress retailer saw an uplift in the three months to the end of March building on its 7% rise in the previous three-month period.

It said digital sales saw “particularly strong growth” with an increasing 32% year-on-year as Bensons continued to invest in its omnichannel capability and leadership.

The business added that more recent trading across the key Easter weeks had been “encouraging”.


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The retailer also revealed its plans to invest significantly in expanding its retail estate over the next two years, building on the momentum across the first half of the year.

As a result, it plans to re-enter markets and open new catchments as it builds a long-term network of up to 200 locations.

These new store models will build on the strategy centred around a “compelling curated customer offer, a simpler omnichannel journey, and expert advice from our sleep advisors.”

Chief executive Nick Collard: “This has been a quarter of real innovation and pace for the team. Despite the UK’s economic challenges, it’s clear our investment in our stores, online and in product innovation, is being warmly received by our customers.

“I’d like to thank the team at Bensons for their hard work moving our transformation plans forward at speed over the quarter. That momentum means we’re on track to return to deliver our plans for the year.”

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