// PrettyLittleThing CEO Umar Kamani steps down from his role after 12 years
// The founder shared on Twitter he was leaving to pursue “new challenges and goals”
PrettyLittleThing chief executive Umar Kamani has stepped down from his role after 12 years.
Kamani, who setup the company with his brother in 2012, shared on Twitter he had made the “difficult decision” to leave his role and would pursue “new challenges” with hopes to “build new brands”.
He added that he would still continue supporting the Boohoo-owned online retailer on “some projects” while it searches for a new CEO.
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The founder has overseen the online fashion brand’s explosive growth from a website selling accessories to an estimated £3.8bn global brand.
“After 12 years as CEO and Founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO. 12 amazing years that changed my life and I will be forever grateful for all those memories,” Kamani said.
“I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.
“When I first had the idea of setting up this brand, I could never have imagined what we would go on to achieve. Since our humble beginnings in 2012, PLT has gone on to eventually become one of the biggest fashion brands in the world.”
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