// Aldi UK marketing director Adam Zavalis has left the business

// He will be moving on to a “new challenge” after three years at the discounter

Aldi UK marketing director, Adam Zavalis has departed after almost three years at the discounter.

Having held the position since 2021, Zavalis led Aldi’s UK marketing strategy and campaign proposition.

He worked on the launch of Kevin the Carrot in 2016, the Like Brands campaign and the Swap and Save campaigns.

Announcing his departure on LinkedIn today (23 May), he shared news of a “new challenge” which will see him working with “another group of talented people who are focused on making a big impact on the market.”

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Zavalis previously held the title of marketing director for Aldi from 2013 to 2019 and  worked as VP, brand and marketing communications director at Boots before returning to the supermarket in 2021.

Speaking of his time at Aldi, Zavalis said that the brand was “rising up in the consciousness of the public from a base of 3% share as the seventh biggest grocer in the UK and is now the fourth largest with a 10% market share.”

“We worked hard to dispel the quality perception issues and convinced UK shoppers that low prices didn’t result in low quality products.”

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