// One in five British households will be buying more groceries ahead of King Charle’s upcoming coronation
// Sales of beer, wine, spirits and treats are expected to see a boost
One in five British households are set to buy extra or special groceries for King Charles’ coronation as the bank holiday approaches, new data reveals.
Market researcher NIQ said beers, wines and spirits were likely to be “a footfall driver” for supermarkets with Britain’s new monarch set to be crowned at Westminster Abbey on May 6.
NIQ’s UK head of retailer and business insight Mike Watkins said: “As we saw over the Jubilee weekend (in June 2022) shoppers celebrated with fizz and teatime treats, so there could be a demand for similar products this year despite shoppers wanting to make savings.”
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The researcher also said 15% of UK households intend to buy coronation memorabilia.
However, Pantheon Macroeconomics estimated Britain’s gross domestic product will slip by 0.2% month-to-month in May, due to the lost working day on Monday May 8 for the coronation holiday.
NIQ noted that the late Queen Elizabeth’s Jubilee week last June saw sales at UK supermarkets top £2.7 billion pounds – a 10% increase on the year-to-date average.
Click here to sign up to Retail Gazette‘s free daily email newsletter
