// Majestic re-introduces ‘Lock It In’ subscription proposition to keep prices down during cost-of-living crisis
// Customers can lock in prices on more than 100 of Majestic’s most popular wines
Majestic has relaunched its Lock It In subscription proposition as it looks to reward its most loyal customers with the lowest possible prices on their favourite wines.
The specialist wine retailer said prices offered through Lock It In will be lower than regular ‘Mix Any Six’ prices in-store or online and forms part of its ongoing commitment to keep its prices as low as possible for customers amid the cost-of-living crisis.
Over 100 of Majestic’s most popular white, rosé, red, Champagne and sparkling wines will be available for shoppers to order through Lock It In.
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The flexible subscription service allows customers to choose how often they receive their wines – every one, two or three months – and in quantities of 12, 24, or 36 bottles.
Members can then choose to collect their order from their local Majestic store, or have it delivered to their homes free of charge.
Shoppers can also skip an order, or change or cancel their subscription at any time, using Majestic’s new online Lock It In portal.
Majestic originally launched ‘Lock It In’ April 2019 but paused the roll-out during the pandemic as the business focused on fulfilling an increased volume of online orders
The revamped Lock It In proposition will sit alongside Wine Club by Majestic, the retailer’s wine discovery subscription service.
Majestic Chief Operating Officer Rob Cooke said: “We know that everyone is feeling the impact of the cost-of-living crisis right now, but we also know that our customers still want to treat themselves to their favourite wines, particularly at key times of the year like Christmas and the summer BBQ season. Many of our customers buy their wines by the case, and our Lock It In proposition offers the cheapest and most convenient way for them to do that.
“With both of Majestic’s subscription propositions, Lock It In and Wine Club, what you see is what you get. There are no gimmicks, no big discounts on your first box, and no contracts. We focus our investment on offering the highest quality wines at the lowest possible prices – and we know from customer feedback that this is a proposition that resonates.”
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