Ann Summers restructure sees Gold and Hollins in new roles

Ann Summers has rearranged its executive team as part of a restructuring of the retailer, with Vanessa Gold undertaking the role of company chair and Maria Hollins being promoted to chief executive, Retail Week reports.

The shake-up follows the death of chief executive Jacqueline Gold earlier this year after battling breast cancer for 7 years.

Her sister Vanessa Gold has held the position since February 2022, after previously being joint managing director. She will be looking after a wider portfolio of businesses in her new role as chair.


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Back in February, the retailer launched its first ever loyalty programme named Fann Summers, which takes the form of an “interactive community platform”.

Ann Summers, famous for its Rampant Rabbit vibrator, gives loyalty members the opportunity to earn points or ‘carrots’, as the retailer calls them, to earn rewards, which range from early access to sales, VIP gigs, access to exclusive events and even the chance to become a toy tester prior to launch.

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