Strong DTC sales put Dr Martens on track to hit profit target

Strong direct-to-consumer (DTC) sales has helped Dr Martens remain on track to hit its profit guidance for the year.

The retailer said that trading since the beginning of the year had been in line with its expectations as it saw “very good growth” in DTC across both EMEA and APAC.

Dr Martens said that it experienced “continued strength” in retail as traffic recovered post-Covid, and it benefitted from “good ecommerce growth”.


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However, its sales in the Americas region were lower year-on-year, driven by wholesale, which remained in line with its expectations. It said addressing this issue was its biggest priority in its current financial year.

Dr Martens expects it would take until the second half to see a meaningful improvement in performance in this area.

Wholesale sales at the retailer were also lower year-on-year throughout all three regions.

The news comes as the footwear company had its annual general meeting in London this morning.

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