With consumer demand for effortless hydration whilst being sustainable, sparkling water makers like SodaStream are a retailers’ must have
In recent years, there’s been a noticeable shift towards conscious consumption as people have become more aware of the impact their choices have on the environment and their own well-being. It’s imperative that retailers provide a solution that solves both needs, which is why this Summer, SodaStream has launched an exclusive ‘Shop in Shop’ experience at John Lewis Oxford Street, where shoppers can explore the world of sparkling water makers and discover sustainable hydration solutions.
A first for SodaStream, the bespoke activation showcases the full ecosystem, from sparkling water makers to flavours, in an interactive and informative display. The activation forms part of a summer long series of initiatives around the country, including in-store demonstrations and geo-targeted media, all helping the John Lewis shopper continue to make sustainable beverage choices.
Effortless hydration
SodaStream’s sparkling water makers prioritise health without sacrificing taste and a series of promotions will run over the summer, for the E-Terra, Terra, and Art models, while the premium SodaStream Duo is available at select locations. Effortlessly transform tap water into delightful sparkling refreshments with each sparkling water maker.
For consumers looking to personalise their water experience, a range of flavours are now available in John Lewis Stores, including Summer Orange, Blackcurrant Bliss and Crisp Apple flavours. The SodaStream Organic vegan friendly range will also be on the John Lewis cooks tables until the end of July and bench end throughout the year. Also available are eco-friendly alternatives to favourites like Pepsi MAX and 7UP Free. Endless possibilities await!
A sustainable solution
John Lewis is a trail-blazing retailer, renowned for its circular approach and commitment to minimising waste. SodaStream’s supporting that mission, as you can enjoy fantastic flavour in an environmentally friendly way. Each SodaStream sparkling water maker saves thousands of single-use plastic bottles, with 5bn single-use plastic bottles saved worldwide last year. By stocking SodaStream, retailers are assisting SodaStream in its mission to combat plastic waste and meet the growing demand for eco-friendly alternatives.
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This is just the beginning
The partnership between SodaStream and John Lewis increases the chance for further retailing opportunities this summer and beyond.
With SodaStream’s growing popularity and strong commitment to sustainable quality, partnering with SodaStream represents a strategic move that delivers a distinctive approach to meet the evolving demands of conscious consumers.
Keeping hydrated no longer needs to be tedious or boring. Instead, customers now have the option to indulge in refreshing, customisable, and sustainable sparkling water, suiting their unique tastes and lifestyles. So, as the warmer weather prompts the inevitable upturn in social events, make sure SodaStream’s are on the shelves.
Visit your nearest John Lewis or the Oxford Street store for the full SodaStream experience. Learn more at SodaStream.co.uk and continue to #pushforbetter.
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