Fashion designer Savannah Miller and business owner Damian Hopkins have banded together to launch a new womenswear label named Vivere.

The collection aims to deliver “affordable, high-quality, modern wardrobe staples” to shoppers, and is set to debut in autumn/winter this year.

The label will be released in August through VivereLondon.com and the John Lewis website.

It will also be available to buy from various John Lewis shops throughout the UK, including stores in Oxford Street, Edinburgh and Bluewater.

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The fashion label’s name comes from the Italian word Vivere, which translates to “live”, “be alive”, “last’” “endure” or “live through”.

Miller explained the collection embodied “contemporary femininity, defined by a sense of relaxed, timeless and functional elegance”.

The brand is also focussed on delivering a collection for women who want to “invest in an enduring wardrobe that transcends current shopping trends”.

John Lewis head of fashion brands Beth Pettet said: “Savannah’s take on the ‘new smart’ is sure to resonate with our customers and we look forward to adding the collection to our branded offering — bringing together new and established brands like nowhere else on the high street”.

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